Built on reputation, quality goods and honest values

– Est 1989 –

New Wave Bathrooms

Meet the team

Josh Vale

Managing Director

I am the managing director of our family founded business and responsible for the day to day running of the company. I have worked in every department of our organisation since leaving school in 2002 and I have a great passion for helping our customers turn bathroom visions and dreams into a reality.

I like to spend my spare time escaping to the countryside for camping trips and music festivals with my wife, our 4 kids and Dave the dog!

Gary Shilvock

In-House Design & Sales

I am responsible for in-house design projects and have been a part of the New Wave team since 2007. Over the years, I have been challenged finding practical solutions for the smallest of cloakrooms, to large scale multi-room developments and have gained a wealth of bathroom design knowledge in the process.

As a keen cyclist, I regularly spend my spare time covering many miles on my road bike. I’m a lifelong Aston Villa fan… much to the dismay of my wife, who follows the Baggies!!

Rob Priest

Home Visit Design & Sales

I am responsible for home visit design projects. I am the newest member of the New Wave team joining in 2017, having worked in other areas of the bathroom industry for 10 years prior to this. I am always happy to provide practical advice and love to learn about new innovative product design.

In my spare time I enjoy spending time with my family, creating DIY projects and watching American Football.  I also enjoy bowls, snooker and barbeque food.

New Waves Bathrooms

Built on solid foundations

From humble beginnings…

Kevin Vale, with a history of employment within the bathroom industry – from delivery driver, to area sales manager and everything in between, approached father-in-law Philip with his plan to set up a retail bathroom supply company of his own and together, in 1989 opened the original New Wave Bathrooms showroom, with a modest 6-display setting in an industrial unit, in Kidderminster.

With the recruitment of Philips’ son (Kevin’s brother-in-law) Chris in sales, Kevin’s mother Judith in accounts (and even Kevin’s Grandmother Doris, drafted in for cleaning & maintenance duties!), this family run business was able to offer Kidderminster and the surrounding areas access to high qualtiy bathroom equipment, with a customer service that was built on traditional, honest values.

New Wave Bathrooms today…

Over the last 4 decades we have grown our business and fantastic reputation on recommedation. Now operating from one of the largest bathroom-only showrooms in Worcestershire, household names such as Heritage Bathrooms, Villeroy & Boch and Matki Showers are just a few on the long list of reputable manufacturers, who’s products help to make up in excess of 80 individual displays.

Whether your ideal bathroom is ultra-modern, timelessly classic, or steeped in British tradition, you will be sure to find inspiration during your visit. Our expert staff provide a level of assistance that can only be found in this type of specialist bathroom establishment, calling on years of experience to help the customer achieve the bathroom of their dreams.

New Wave Bathrooms is now under the management of our founding families’ 3rd generation but the values and principles on which our business was built, are still very much at the forefront of how our company operates today.

Internationally Sourced Brands we work with